Sites That Earn · Phoenix, Arizona

Websites that earn their keep.

For owner-led businesses that grow through expertise and referrals — and are tired of paying for digital that doesn't sell. Strategy, copy, and build, by one person who's accountable for whether it actually works.

Get a Free Honest Review Or book 20 minutes — no pitch

CRO since the 90s Solo operator, end-to-end Senior strategist, writer, and developer in one seat Built to load in under a second

The pattern

You already know what's wrong.

You've lost a deal where the prospect mentioned a competitor's site. A staffer made an offhand comment about how yours looks. The referrals aren't quite what they used to be. By the time you got here, you'd already privately decided your website is a problem.

You're not researching whether to fix it. You're researching who to trust with fixing it — because the last person you trusted built something pretty that brings in nothing.

Here's the pattern most agency-built sites in your industry share — and why they don't convert.

Generic copy that could be any firm in your category.
No real diagnosis. No opinion. No point of view.
Built to impress other designers, not your prospects.
Decorated, not engineered. "Beautiful" without conversion thinking.
A six-step process diagram in place of an actual strategy.

The site looks fine. It generates nothing. You know this because you paid for it.

The Honest Homepage Review

Get an honest written review of your homepage. Free. In 7 days.

Including whether your site actually needs work.

Most homepage reviews are sales pitches in disguise. This isn't.

You'll get a written document — not a call, not a slide deck — covering:

What's working on your homepage.
What's costing you leads, with specifics.
A prioritized list of what to fix first.
An honest bottom line: do this now, do this later, or leave it alone.

If your site is doing its job, we'll tell you. We'd rather lose the project than invent findings to win it. That's not a slogan — it's how a one-person practice stays sustainable.

Get a Free Review

We accept 25 reviews per month so the work stays serious. If we're full, we'll say so.

Who this is for

Who this is built for.

If you're an owner-operator whose business runs on expertise, judgment, or craftsmanship — and you grow primarily through referrals, reputation, and search — you're who this is for.

That includes accountants and CPAs, MSPs, law firms, financial advisors, business consultants, insurance agencies, and recruiting firms. It also includes coaches running real client businesses (not influencers selling courses), mortgage advisors, personal trainers with active rosters, and renovation contractors and specialty trades.

What unites them isn't industry. It's that they earn clients by being trusted — and their website should be doing more of that work than it currently is.

See who we work with

The method

A real method. Not a process diagram.

01 Diagnose

Before anything gets designed.

We figure out what your site needs to do, who needs to be moved to do it, and what's currently in the way. No assumptions. No template.

02 Build

Strategy-first, end to end.

Copy written to convert, not to fill space. Design that supports the copy, not the other way around. Code that loads in under a second.

03 Measure

Real conversion data. Honest read.

What worked, what didn't, what to do next. The job's done when the site performs — not when it ships.

See the full methodology

Pricing

What this costs.

Most agency sites bury pricing behind "Book a discovery call." That's how buyers end up wasting time on quotes that were never in their range. Here's what fair pricing looks like.

01 Audit

CRO Audits & Strategy

A focused review with prioritized recommendations and rationale. Fixed scope, clear deliverable, no surprises.

$5,000 – $8,000

02 Build

Full Website Builds

Three tiers. From the 5-page Foundation to the 15-page Flagship. Strategy, copy, design, and code in one engagement.

$8,000 – $28,500

03 Marketing

Organic Marketing

Built into builds, or scoped separately. Blog content, backlink building, earned-media placement. No paid ads management.

Scoped

Where this sits in the market

Fair doesn't mean cheap.
It also isn't agency-tier markup.

Below $5K, you're paying for a template and someone to plug in your logo. Above $30K, you're paying for an account manager and an offshore dev who's never met you.

What sits between the two is the actual work — by the person personally accountable for whether it produces leads.

If your budget is below that range, we'll point you to better options for it. We don't take on projects we can't do well.

See full pricing

About

One person. Accountable end-to-end.

I'm Alex Shik. I started in the late 1990s doing QA at CarsDirect — one of the first e-commerce sites ever built — manually identifying why users dropped out of checkout flows before A/B testing tools existed and before "UX" was a job title.

That's where conversion thinking became instinctive. Twenty-five years later, it's still the lens for everything I build.

If you hire Sites That Earn, you're hiring me. The strategy, the copy, the design, the code, and the accountability are in one seat. There is no account manager. There is no junior developer overseas. There is no handoff after launch.

That's the trade. Less scale. More accountability.

More about how this works

Founding clients · 3 spots open

A note on being early.

Sites That Earn is launching. Three founding client spots are open at reduced rates — roughly 35% off standard pricing — in exchange for a documented case study, a real testimonial, and permission to publish before/after numbers.

The work isn't reduced. The price is. The trade is fair, finite, and stated in writing before anyone signs anything.

If a portfolio with named clients matters to you more than the discount, the right move is to wait until the first case studies ship. We'll tell you that on the call.

Apply as a Founding Client

Get started

Two ways to start.

Recommended · Free

Get a free honest review of your homepage.

A written diagnosis of what's working, what isn't, and what to do about it. Delivered in 7 business days. No pitch. No catch. We'll tell you if your site doesn't need work.